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2014-05-26 09:33:51
Don't '99' Your Way Out of Selling Your House

Sellers and agents have used the old $9.99 marketing gimmick forever. Newspapers, magazine ads and fliers theoretically enticed more buyers by listing a $500K house at $499,999 or some other similarly insignificant lesser price.

Times have changed. Listed online, you will lose buyer traffic if you choose that route. The reason is simple: online buyers search in zeros. Buyer A searches for homes from $400K to $500K. Buyer B searches for homes from $500K to $600K. That's the way websites and real estate portals have set up the pricing parameters. A home priced at $500K will be seen by both buyers but a home priced at $499,999 won't be seen by Buyer B. With 99% of buyers searching online, you need to price the home the way buyers search!

 
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